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‘It’s Never Easy to Impose Ideas’
An Interview with Mexican Design Studio Anagrama
Anagrama founded by Gustavo Muñoz, Sebastian Padilla and Mike Herrera in the northern Mexican city of Monterrey in 2009 is probably one of the most successful design studios on the planet. However, despite all their success, they have never stopped wanting to become even better. They approach all their projects in the same manner, with the same eagerness, and are always up for a new challenge. I’ve asked them about the past, present and future.
Today Anagrama is among the most well-known design studios in the world, but how does it all start?
Mike and Sebastian met when they worked together as junior designers in -101 and they later teamed up with engineer Gustavo Muñoz, who had a solid background in business and web development. The idea was to break the traditional creative agency scheme, integrating multidisciplinary teams of creative and business experts. In the beginning, they worked out of a tiny spare bedroom in Gustavo’s house. Thanks to the great success of the Theurel & Thomas branding in the international design community, work started coming in droves and the team started to…
